Experience

We are brand specialists. We focus on understanding market conditions that create meaningful and radically differentiated brands. That focus has served our clients well in industries, such as…

Restaurants

BrandIQ understands restaurants in a way that most other research firms can’t.

At Brand IQ our passion for driving goes well beyond the office, extending all the way to the track. We give our client’s a competitive advantage by leveraging our breadth of experience in vehicle design, development, and marketing.

Consumer Products

BrandIQ creates research plans for consumer offerings anywhere along product lifecycles: new product development using our Catapult™ innovation approach, through sensory tests, communications testing, category landscape and awareness and usage tracking studies.

Fashion, Beauty, Luxury

We have been a leading brand strategy partner for many of the best loved apparel retail brands in America.

Retail

The retail landscape is changing at an ever-increasing pace. BrandIQ helps retailers stay ahead and create a compelling experience for their shoppers.

Healthcare and Medical

BrandIQ measures the health of hospital brands through monitoring the impact of marketing campaigns on patients and non-patients.

Financial Services

Financial Service firms today have moved online and so has a significant portion of their marketing and customer relationship building efforts.

Technology

We have helped position “Pure” technology clients in the online, software, and hardware segments to triumph in the highly competitive, and post-recession re-energized marketplace.

Education and Non-Profits

BrandIQ views non-profits not by their tax status, but as organizations that enhance social good.