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Market Research
Los Angeles

Awarded for being in the top 10% of companies creating the most positive workforce impact in the global community. BCorporation

BrandIQ is one of the leading Market Research Firms in Los Angeles that specializes in quantitative and qualitative brand research, brand strategy, and innovation.

We believe it takes a combination of insights and imagination to transform brands fundamentally.

As the best Market Research Company, our LA team uses best-in-class methods applied in a smart, thoughtful, and unique way to solve broad challenges for local and global brands.

Improving your brand through mindful customer focus

The BrandIQ team knows that putting the customer first can uncover meaningful emotional needs. We collaborate with you to evolve your brand to offer something the customer cares deeply about.

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Brand tracking that makes a deeper connection

Our brand tracking methods are tailored to uncover your brand’s strengths and opportunities over time.

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Delivering game changing insights for your organization

We take a novel approach to classic qualitative and quantitative research methods.

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Most new product innovations fail

We are experts in both rapid adjustments and brand transformations.

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Why Choose BrandIQ As Your Brand Marketing Agency

B Corp Values

Business as a force for good has been in our DNA since the beginning. As a Certified B Corporation, we formally measure our success, recruit and retain the best talent, and make measurable contributions to our clients, partners, and our community.

20+ Years

For more than 2 decades, we’ve created innovative solutions that empower our clients to build meaningful connections with the people they serve.

who we are


Our team forges the perfect balance between science, art, intuition, and logic with a human-centered approach.


Watch a
Short Video
from our CEO

Watch BrandIQ’s Chief Energizing Officer Mike Murphy talk about what makes us the go-to for insights and strategic partnering to many of the world’s most innovative companies.


“We feel so confident in our strategic plan and partnership with BrandIQ. We appreciate all you are doing on so many projects – and look forward to really getting in the details to create tactical plans. My sincerest thanks to all the BrandIQ team members for their enormous contributions in moving us forward.”

Todd Smith, Past President,
Sonic Drive-In