Creative Brand
Strategy Agency

Improving your brand value through scalable Brand Strategy Development

Human values, emotions, and motivations are always at the core of brand strategy and positioning.

We use proven frameworks and theories to structure the work that we do.

An Award Winning Brand Marketing Agency

Awarded for being in the top 10% of companies creating the most positive workforce impact in the global community. @BCorporation

We use Consumer Centric Strategies

Our brand strategy framework connects the brand to its target audience. We help define your core purpose, creating a value proposition that the target cares deeply about and position the brand to differentiate in an ownable way.

Our framework gets business leaders to collaborate,
actualize, and align around three things:

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What the brand is
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How it is different
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Why people want it

Executing Brand-driven Strategies

A Thoughtfully Curated Brand Strategy Process

Companies may face the need for a refreshed strategy because of current events, the emergence of a competing product or other disruption in your category.

The starting point is to leverage everything you know about your brand in a strategic way.

An innovative array of methodologies can be customized for your goals and unique situation.

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Trends Analysis
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Segmentation & Persona Development
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Stakeholder Interviews
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Competitive Audit
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Custom Qualitative Research
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Brand Strategy & Activation Workshop
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Value Proposition and Positioning Creation
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Communication Strategy and Brand Architecture
KIND WORDS FROM ONE OF OUR CLIENTS

“We feel so confident in our strategic plan and partnership with BrandIQ. We appreciate all you guys are doing on so many projects – and look forward to really getting in the details to create tactical plans. My sincerest thanks to all the BrandIQ team members for their enormous contributions in moving us forward.”

Heather Vaikona,
CEO, Lift to Rise

Why Choose BrandIQ As Your Brand Marketing Agency

B Corp Values

Business as a force for good has been in our DNA since the beginning. As a Certified B Corporation, we formally measure our success, recruit and retain the best talent, and make measurable contributions to our clients, partners, and our community.

20+ Years

For more than 2 decades, we’ve created innovative solutions that empower our clients to build meaningful connections with the people they serve.

LEARN HOW WE HELP OUR CLIENTS

Watch a Short Video from our CEO

Watch BrandIQ's Chief Energizing Officer Mike Murphy talk about what makes us the go-to for insights and strategic partnering to many of the world's most innovative companies.

Watch