Improving your brand value through mindful customer focus

The BrandIQ team knows that putting the customer first and making a deep connection with really understanding that customer is the only way to create lasting value for shareholders.

An Award Winning Market Research Company

Awarded for being in the top 10% of companies creating the most positive workforce impact in the global community. @BCorporation

Brand Strategy to Make Deep Connections

We Put Your Customer at the Center

The BrandIQ team knows that Putting the Customer First and making a deep connection to really understanding them—is the only way to create lasting value for shareholders. We collaborate with you to do exactly that, using clarity around your brand as our jumping-off point.

Our framework gets business leaders to collaborate,
actualize, and align around three things:

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What the brand is
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How it is different
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Why people want it
Deep Insights And

Thoughtfully Curated Process

Companies may face the need for a refreshed strategy, as a result of current events, the emergence of a competing product or another disruption in your category.

The Starting point is to leverage the vast amount of information about your customer in a deliberate, strategic way.

Using a thoughtfully curated process, we work with your team to:

  • Uncover the who and what your brand does beyond selling a product or service
  • Connect with vision, cultural trends and what “only” your brand offers your target customer
  • Begin the paradigm shift to purpose
  • Engage business leaders so they see brand value as a key part of the balance sheet
  • Achieve the Intended

We help model the relationship between your company and its customers. We help move the framework of thinking to focus on improving the position of your brand.

An innovative array of methodologies, customized for your goals and unique situation

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Trends Analysis
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Brand/Product Strategy
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Brand Alignment
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Opportunity Assessment
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Communication Strategy
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Refresh
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Value Proposition Creation
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Brand Architecture
Kind Words From our clients

“We feel so confident in our strategic plan and partnership with BrandIQ. We appreciate all you guys are doing on so many projects – and look forward to really getting in the details to create tactical plans. My sincerest thanks to all the BrandIQ team members for their enormous contributions in moving us forward.”

Todd Smith, President

partner with brandiq

Why Partner with BrandIQ

B Corp Values Using business as a force for good has been in our DNA since the beginning, so becoming a Certified B Corporation enables us to formally measure our success, recruit and retain the best talent and make measurable contributions to our clients, partners and our community.
25 Years For 25 years we’ve created innovative solutions that empower our clients to build meaningful connections with the people they serve
LEARN HOW WE HELP OUR CLIENTS

Watch a Short Video from our CEO

Watch BrandIQ’s Chief Energizing Officer Mike Murphy talk about what makes us the go-to insights and strategic partner to many of the world’s most innovative companies.

Watch