Custom Market Research

Delivering game changing insights for your organization

An Award Winning Brand Marketing Agency

Awarded for being in the top 10% of companies creating the most positive workforce impact in the global community. @BCorporation

Our Approach

Qualitative and Quantitative Studies

A lot of companies do qualitative and quantitative research. We do it differently. We apply a fresh approach to proven research methodologies to give you customer market research that is tailored to your needs.

Our qualitative work thrives at the intersection of art and science. Using an empathy-driven method allows us to discern why consumers do the things they do. We uncover culturally-relevant “aha” moments that are tangible, actionable, and communicated through powerful and engaging stories.

Drawing on our understanding of cultural context, trends, and industry landscape, we translate these conversations into game-changing insights for your organization.

Organizations must know what truly differentiates their product and brand from the rest of the crowd. We help clients get to the heart of what makes consumers fall in love with your products.

How We Help

Consumer Research Methods

Qualitative research for deeper customer understanding

BrandIQ develops cutting-edge market research tools to uncover the emotional layers of consumer behavior that cannot be captured with quantitative methods alone.

Human behavior is influenced by psychological, social, and cultural factors that require context, conversation and active listening to decode. Understanding consumers’ emotions and motivations helps you position your brand and products distinctly and make deep connections with your customers.

Established academic theories applied creatively

We utilize best-in-class theories & frameworks for our customer research. We apply them to brand challenges using qualitative research to uncover the relevant insights.

Emotional “jobs” are the heart of your customers’ love for your brand

We pair “Human Values Theory” to “Jobs Theory” for an effective approach to identify and measure consumers’ emotional and social connections to the category & brand landscape.

When we purchase a product or service, we essentially “hire” it to help us do a “job.” We use the technique of emotional laddering to uncover the functional, social and emotional jobs consumers need done in their lives.

If a product/brand does its job well, the next time we are confronted with the same job, we tend to hire that product again. These jobs compliment the functional benefits and create a deeper connection with your customer.
Harvard Business Review article about “Jobs to Be Done”

Qualitative research specialties:

1

01

Focus Groups – in person and online
2

02

Convening
1

03

IDI’s
2

04

Consumer Immersion
3

05

Ethnography
1

06

Category Immersion
2

07

Consumer Journey
3

08

Design-Thinking Groups
1

09

Consumer Co-Creation
2

10

Value Proposition Workshops
3

11

Food & Culture Immersion
1

12

Shop-A-Longs
2

13

Macro & Micro Trends Inspiration
Go Beyond Describing Data

Quantitative Consumer and Customer Research

Quantitative research, the companion to qualitative, provides data that can animate and inspire, prove business cases, solve problems, and uncover opportunity.

BrandIQ’s research analysts go beyond simply describing the data. We explore the hidden relationships and patterns within data sets and interpret the results, painting multiple portraits of a landscape or a segment that are the truest to life, and the most actionable.

We use design thinking principles to ensure our consumer and customer research is asking questions that matter and delivering insights that will truly make a difference. Our human-centered, iterative approach to uncovering consumer’s thoughts, feelings and experiences allows us to build more accurate and mobile forward survey instruments with resonance.

Count on Us to Help

Grow Your Business

Research data and analytics that uncover opportunities

Trusting your gut in these times is not enough.

Partnering with you, we validate and better inform your ‘hunches’ by getting definitive answers from people that matter the most – your target audience and customers. We help you grow your business, innovate your offerings and delight your customers.

Our cross-disciplinary team keeps the big picture in focus while meticulously managing all the crucial details required in collecting high quality survey data and making data-driven decisions that translate into in-market success.

Integrating our Quantitative research with any relevant past research

Our philosophy is to bring as much context into your consumer and customer research initiatives as possible – whether we design a multi-phased research initiative or work with what you have already done.

We strive to bring qualitative learnings into our quantitative survey work and vice versa. The results: more actionable and impactful results, that all stakeholders can get behind.

We can also give you the tools to develop your annual research plan. We connect the dots that can result in a comprehensive decision framework that evolves over time, with your annual business needs.

Every survey is couture, not off the rack.

Our strategists take the time to understand your target consumer, to customize each survey, using cultural relevancy your audience understands.

Whether you want to speak to Early Adopters, Foodies, Fashionistas, Tweens (and/or their Moms), or one of many other valuable audiences… we have you covered!

Quantitative research specialties

1

01

Segmentations
2

02

Landscape studies
1

03

Product and service optimization
2

04

Brand health, brand tracking
3

05

A&U, online and mobile surveys
1

06

Multilingual surveys
2

07

Driver analysis
3

08

Price elasticity
1

09

Communication development and testing
2

10

Choice models
3

11

Product evaluation
1

12

Package Design Testing
KIND WORDS FROM ONE OF OUR CLIENTS

“Your customer-centric, human values and motivations framework uncovered an emotional space to position our re-launches sedan lineup. Your integration between the qualitative and quantitative research will help bring in potential new buyers and of course current Cadillac loyalists. Thanks for your passion, creativity of approach, and flexibility.”

Philip Dauchy,
Global Head of Brand Strategy & Research

Why Choose BrandIQ As Your Brand Marketing Agency

B Corp Values

Business as a force for good has been in our DNA since the beginning. As a Certified B Corporation, we formally measure our success, recruit and retain the best talent, and make measurable contributions to our clients, partners, and our community.

20+ Years

For more than 2 decades, we’ve created innovative solutions that empower our clients to build meaningful connections with the people they serve.

LEARN HOW WE HELP OUR CLIENTS

Watch a Short Video from our CEO

Watch BrandIQ's Chief Energizing Officer Mike Murphy talk about what makes us the go-to for insights and strategic partnering to many of the world's most innovative companies.

Watch