Custom Market Research
Delivering game changing insights for your organization
Awarded for being in the top 10% of companies creating the most positive workforce impact in the global community. @BCorporation
Our Approach
Qualitative and Quantitative Studies
A lot of companies do qualitative and quantitative research. We do it differently. We apply a fresh approach to proven research methodologies.
Our qualitative work thrives at the intersection of art and science. Using an empathy-driven method allows us to discern why consumers do the things they do. We uncover culturally-relevant “aha” moments that are tangible, actionable, and communicated through powerful and engaging stories.
Drawing on our understanding of cultural context, trends, and industry landscape, we translate these conversations into game-changing insights for your organization.
Organizations must know what truly differentiates their product and brand from the rest of the crowd. We help clients get to the heart of what makes consumers fall in love with your products.
How We Help
Consumer Research Methods
Qualitative research for deeper customer understanding
Established academic theories applied creatively
Emotional “jobs” are the heart of your customers’ love for your brand
Qualitative research specialties:
Go Beyond Describing Data
Qualitative Consumer Research
Quantitative research, the companion to qualitative, provides data that can animate and inspire, prove business cases, solve problems, and uncover opportunity.
BrandIQ’s research analysts go beyond simply describing the data. We explore the hidden relationships and patterns within data sets and interpret the results, painting multiple portraits of a landscape or a segment that are the truest to life, and the most actionable.
We use design thinking principles to ensure our research is asking questions that matter and delivering insights that will truly make a difference. Our human-centered, iterative approach to uncovering consumer’s thoughts, feelings and experiences allows us to build more accurate and mobile forward survey instruments with resonance.
Count on Us to Help
Grow Your Business
Research data and analytics that uncover opportunities
Integrating our qualitative research with any relevant past research
Every survey is couture, not off the rack.
Quantitative research specialties
KIND WORDS FROM ONE OF OUR CLIENTS
“Your customer-centric, human values and motivations framework uncovered an emotional space to position our re-launches sedan lineup. Your integration between the qualitative and quantitative research will help bring in potential new buyers and of course current Cadillac loyalists. Thanks for your passion, creativity of approach, and flexibility.”
Philip Dauchy,
Global Head of Brand Strategy & Research
Why Choose BrandIQ As Your Brand Marketing Agency
B Corp Values
Business as a force for good has been in our DNA since the beginning. As a Certified B Corporation, we formally measure our success, recruit and retain the best talent, and make measurable contributions to our clients, partners, and our community.
20+ Years
For more than 2 decades, we’ve created innovative solutions that empower our clients to build meaningful connections with the people they serve.
LEARN HOW WE HELP OUR CLIENTS
Watch a Short Video from our CEO
Watch BrandIQ's Chief Energizing Officer Mike Murphy talk about what makes us the go-to for insights and strategic partnering to many of the world's most innovative companies.