We take a novel approach to classic research across qualitative and quantitative studies.
Customer Market Research
Delivering game changing insights for your organization

An Award Winning Brand Marketing Agency

Awarded for being in the top 10% of companies creating the most positive workforce impact in the global community. @BCorporation
Our Approach
Qualitative and Quantitative Studies
We take a novel approach to classic research across qualitative and quantitative studies.
Our qualitative work thrives at the intersection of the arts and science. Using an empathy-driven method allows us to discern why consumers do the things they do. We uncover culturally-relevant “aha” moments that are tangible, actionable, and communicated through powerful and engaging stories.
Drawing on our understanding of cultural context, trends, and industry landscape, we translate these conversations into game-changing insights for your organization.

Qualitative research specialties:
- Focus Groups – in person and online
- IDI’s
- Ethnography
- Consumer Journey
- Consumer Co-Creation
- Convening
- Consumer Immersion
- Category Immersion
- Design-Thinking Groups
- Value Proposition Workshops
Organizations must know what truly differentiates their product and brand from the rest of the crowd. We help clients get to the heart of what makes consumers fall in love with your products.
How We Help
Customer research methods
Qualitative research for deep customer intelligence
Emotional “jobs” are the heart of your customers’ love affair with your brand
Established academic theories applied creatively
Go Beyond Describing Data
Qualitative Customer Research
Quantitative customer research, the companion discipline to qualitative, provides data that can animate and inspire, prove business cases, solve problems and uncover opportunity.
BrandIQ’s customer research analysts go beyond simply describing the data. We explore the hidden relationships and patterns within data sets and interpret the results, painting multiple portraits of a landscape or a segment that are the most true to life and the most actionable.
We use design thinking principles to ensure our research is asking questions that matter and delivering insights that will truly make a difference. Our human-centered, iterative approach to uncovering consumer’s thoughts, feelings and experiences allows us to build more accurate and mobile forward survey instruments with resonance.
Quantitative research
specialties
Count on Us to Help
Grow Your Business
Research data and analytics that uncover opportunity
Integrating with Qualitative Research/Other Business Data
Applying Design Thinking to Quantitative Research
Testimonial
Kind Words From our clients
“We feel so confident in our strategic plan and partnership with BrandIQ. We appreciate all you guys are doing on so many projects – and look forward to really getting in the details to create tactical plans. My sincerest thanks to all the BrandIQ team members for their enormous contributions in moving us forward.”
Todd Smith, Past President
Sonic Drive-In
Why Choose BrandIQ As Your Customer Research Agency
Using business as a force for good has been in our DNA since the beginning, so becoming a Certified B Corporation enables us to formally measure our success, recruit and retain the best talent, make measurable contributions to our clients, partners and our community.
For 25 years we’ve created innovative solutions that empower our clients to build meaningful connections with the people they serve.
LEARN HOW WE HELP OUR CLIENTS
Watch a Short Video from our CEO
Watch BrandIQ’s Chief Energizing Officer Mike Murphy talk about what makes us the go-to insights and strategic partner to many of the world’s most innovative companies.