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Leading Innovation
Consulting Firm

We partner with brands and companies to instigate, create and nurture new ideas that drive growth

Our proven innovation framework can take you from upstream consumer and product strategy to brand and new concept development, culminating in a successful new product pipeline informed by consumer learning throughout the process.

An Award Winning Brand Marketing Agency

Awarded for being in the top 10% of companies creating the most positive workforce impact in the global community. @BCorporation

Why innovation?

The Global Innovation Barometer by General Electric, found that 87% of business executives consider innovation a “priority” for their organizations. The Global CEO Survey by PwC in 2023 resulted in a headline, “Evolve or die” said by 4,410 chief executives, emphasizing the need for innovation.

Identifying the path to achieving innovation can be a real challenge

30,000 new products are launched each year, 80% of those products fail to meet objectives – Harvard Business School research.

BrandIQ innovated the traditional innovation process

Almost 20 years ago, we conducted new product development process research among our clients and other leading brands with whom we had relationships with. We learned the six (6) most important needs marketers had in their NPD process:

  • Improve new product success rate
  • Get new products to market faster
  • Prioritize limited internal resources against the projects with the strongest potential for market success
  • Better identify truly new-to-the world opportunities
  • Reduce the costs involved in new product development process
  • Work with one multidisciplinary firm that owns a seamless workflow, rather than several independent specialists

We identified next generation tools and methods that were “best-in- class,” and designed and implemented a seamless approach that has produced many successful products. What you will get from BrandIQ is an approach that has been vetted countless times over the last 20 years across many categories.

The core BrandIQ team has a mind of a researcher, but the heart of an innovator.

Kind Words From One Of Our Clients

BrandIQ has served as a strategic partner, guiding our complex “Go-to-Market” mobile device project through 18 individual qualitative and quantitative research steps, Retail/Cultural Immersions, Ideations, and Creative and Strategy workshops. They managed and led several silos at Google that were working together for the first time, while incorporating the contributions of 8 different supplier consultancies/agencies. After 24 months, they are the last partner firm standing.”

Mathew Red
Head of Go-To-Market, Google ATAP (Advanced Technology and Projects) group

Experts in Rapid Innovation, Transformative Innovation, and Everything In-between

As a custom market research agency, BrandIQ can work with you to design an innovation project that meets your objectives and budget.

BrandIQ can support your business goals whether you want to focus on creating a competitive advantage in the market by leveraging your brand’s equity and uniqueness to develop new, unique, and improved elements into your brand OR if you want to drive growth and create incremental business value by developing and introducing new products, services, strategies, or experiences in new categories.

Mapping a Strategic Pathway for Growth

Often a more integrated and comprehensive approach is required given the essence and complexity of our new reality. BrandIQ can help you improve performance, solve problems, meet customer needs, build a stronger brand image or adapt to changing market dynamics.

The team remains with you throughout the entire project to ensure the highest quality insights, continuity and activation from end-to-end. We partner with your team to bridge the gaps between qualitative and quantitative research, creation of your brand and content strategy, and ideas to activate against viable opportunities in the marketplace.

A Customizable Process Taking You from Strategy to New Product Launch

Our flexible framework is designed to shake up the status quo and to overcome institutional roadblocks, while fitting a range of goals and budgets.

Discovery and Opportunity

Qualitative and Quantitative Research

Ground stakeholders in insights to develop strategy

Sparking imagination

Trends analysis

Cultural and/or food immersion

Idea Creation

Ideation workshops

Idea Management

Idea prioritization
Concept writing
Concept testing
Qualitative co-creation

Product Development

Protocepting qualitative
Sensory testing
Market test

Exceptionally experienced at bringing together multi-method research and strategy solutions for complex innovation challenges.


Collective experience from a multidisciplinary team ensures ‘knowledge continues to grow in each phase’

Each step of the innovation process is infused with compelling insights that deliver on your brand strategy – so each idea builds a better brand future.

We tap into past intelligence and cultural trends that we use as creative “sparks” to push the boundaries of imagination. By getting the brand and new product development team out of its comfort zone, while remaining within a safe, stimulating space, we create ideas and build platforms that are relevant to your target consumer and give them more reasons to love you.

We create an insights-driven innovation pipeline that will build momentum for your brand: 1, 3 or 5+ years on. From Creation to Transformation, we propel your brand to its next big thing.

Our team has deep sector expertise in food & beverage, restaurants, health & wellness, household products, apparel and education.

  • An inspiring, proven process that meets any timeframe and budget
  • Experienced innovation experts guide your team towards clarity and confidence to take action
  • Build internal competencies while improving readiness for change
  • We insure your innovation pathway delivering only what you need

Our Specialties

Working with us connects you to the benefits of best-in-class expertise.



Lean Innovation


Qualitative and Quantitative Agile Research


Cultural & Food/Retail Immersions


Brand/Category/Product Strategy Sessions


Value Proposition Development


Ideation for NPD


New Concept/Idea Development


Rapid Prototyping with Target Consumers


Activation Workshops/Interactions to Build Go-to-Market Strategy


Design Thinking

“Many firms can be hired to execute research. We hired BrandIQ not just because of what you do, but why you do it. Your passion and personal investment on our behalf is contagious.”

Mike Rivard,
Energizer, General Manager, New Business Development

Why Choose BrandIQ As Your Brand Marketing Agency

B Corp Values

Business as a force for good has been in our DNA since the beginning. As a Certified B Corporation, we formally measure our success, recruit and retain the best talent, and make measurable contributions to our clients, partners, and our community.

20+ Years

For more than 2 decades, we’ve created innovative solutions that empower our clients to build meaningful connections with the people they serve.


Watch a
Short Video
from our CEO

Watch BrandIQ’s Chief Energizing Officer Mike Murphy talk about what makes us the go-to for insights and strategic partnering to many of the world’s most innovative companies.