Market ResearchMarketing What Is Market Research? Core Methods Your consumers have a lot of power. After all, without customers, your business won't survive.Michael MurphyAugust 26, 2022
Brand AwarenessBuild Brand Awareness How to Build Brand Awareness How much has your brand developed a ‘buzz’ on social media? Is your business featuring…Michael MurphyJuly 21, 2022
Brand Awareness How To Measure Brand Awareness? Brand awareness determines how aware other people are of your brand. Do they know that…Michael MurphyJuly 21, 2022
Brand StrategyBrand Tracking Brand Tracking – Your Guidance System to Understanding Your Audience Michael MurphyMarch 24, 2021
News Embedding Adaptability in the DNA of Market Research to Suit the Post-Pandemic Reality Michael MurphyFebruary 24, 2021
Covid 19News Quantitative Market Research Los Angeles Research data and analytics can animate and inspire, prove business cases, solve problems, and uncover…Michael MurphyJuly 29, 2020
Covid 19News Helping CCLA19 Innovate at a Time When It’s Most Needed Despite all the challenges that we have faced in 2020, this year has taught us…Michael MurphyJune 23, 2020
Covid 19News Bringing the Outdoors Inside During the Covid-19 “Stay at Home” Orders Covid-19, and the subsequent international lockdown in most cities, affected all of us in its…Michael MurphyMay 18, 2020
Consumer InsightsInnovationMarketingNewsUncategorized Failure is an Option Our office caught the Museum of Failure exhibition last week. Arriving without expectations, we ended…Michael MurphyFebruary 21, 2018
Consumer InsightsMarketingNewsUncategorized Do You Have the Wanderlust Gene? At BrandIQ we are excited about the research we have been doing for Hilton Hotels…Michael MurphyOctober 5, 2017