Covid 19News Quantitative Market Research Los Angeles Research data and analytics can animate and inspire, prove business cases, solve problems, and uncover…Michael MurphyJuly 29, 2020
Covid 19News Helping CCLA19 Innovate at a Time When It’s Most Needed Despite all the challenges that we have faced in 2020, this year has taught us…Michael MurphyJune 23, 2020
Covid 19News Bringing the Outdoors Inside During the Covid-19 “Stay at Home” Orders Covid-19, and the subsequent international lockdown in most cities, affected all of us in its…Michael MurphyMay 18, 2020
Consumer InsightsInnovationMarketingNewsUncategorized Failure is an Option Our office caught the Museum of Failure exhibition last week. Arriving without expectations, we ended…Michael MurphyFebruary 21, 2018
Consumer InsightsMarketingNewsUncategorized Do You Have the Wanderlust Gene? At BrandIQ we are excited about the research we have been doing for Hilton Hotels…Michael MurphyOctober 5, 2017
B-CorpConsumer InsightsFoodNewsSocial Responsibility How I Went from Naysayer to Blue Apron Convert…almost It’s true. From working my way through most of the Momofuku Milk Bar cookbook to…Michael MurphyMay 20, 2016
B-CorpBrand StrategyNews BrandIQ is a Certified B Corporation! For well over a decade, BrandIQ has provided best-in-class brand strategy and market research capabilities…Michael MurphyMay 11, 2016
FoodNews Food Innovation to Satisfy My 2-Year-Old Dictator Sunday mornings always seem the same. The same restaurant and the same order for my…Michael MurphyMay 2, 2016
Brand StrategyMarketingMillennialsMillennialsNews Are You Transacting In Culture? I came across this question recently while researching trends that are shaping the retail industry,…Michael MurphyJanuary 22, 2016
News MaxDiff and Me – Eliminating Product Confusion and Attracting Consumers to Your Brand I get a call from my wife about once a week on my commute home.…Michael MurphyJuly 30, 2015