B-CorpConsumer InsightsFoodNewsSocial Responsibility How I Went from Naysayer to Blue Apron Convert…almost It’s true. From working my way through most of the Momofuku Milk Bar cookbook to…Michael MurphyMay 20, 2016
B-CorpBrand StrategyNews BrandIQ is a Certified B Corporation! For well over a decade, BrandIQ has provided best-in-class brand strategy and market research capabilities…Michael MurphyMay 11, 2016
FoodNews Food Innovation to Satisfy My 2-Year-Old Dictator Sunday mornings always seem the same. The same restaurant and the same order for my…Michael MurphyMay 2, 2016
Brand StrategyMarketingMillennialsMillennialsNews Are You Transacting In Culture? I came across this question recently while researching trends that are shaping the retail industry,…Michael MurphyJanuary 22, 2016
News MaxDiff and Me – Eliminating Product Confusion and Attracting Consumers to Your Brand I get a call from my wife about once a week on my commute home.…Michael MurphyJuly 30, 2015
B-CorpBrand StrategyNewsNon-profitSocial Responsibility A New Chapter for BrandIQ When I was hired as a Research Associate at BrandIQ, I had no experience in…Michael MurphyJuly 22, 2015
Brand StrategyFoodMarketingNews Happier Meals, Happier Parents – What QSR can learn from Kid’s Clothing We recently completed a quantitative Brand Health study for a well-respected, high quality kid’s clothing…Michael MurphyJuly 14, 2015
Consumer InsightsFoodNews Consumer Insights in Motion It’s hard to remember a world without cell phones and tablets. These days we rely…Michael MurphyMarch 6, 2015
Brand StrategyFoodNews Immersion as Impetus for Innovation When a client comes to BrandIQ with a business question about their brand, product or…Michael MurphyNovember 11, 2014
Brand StrategyCompany GrowthNews Betting On Bigger Automotive Futures I love spontaneous experiments. Last week, I bet a few of my friends they couldn’t…Michael MurphyJune 10, 2012