B-CorpBrand StrategyNewsNon-profitSocial Responsibility A New Chapter for BrandIQ When I was hired as a Research Associate at BrandIQ, I had no experience in…Michael MurphyJuly 22, 2015
Brand StrategyFoodMarketingNews Happier Meals, Happier Parents – What QSR can learn from Kid’s Clothing We recently completed a quantitative Brand Health study for a well-respected, high quality kid’s clothing…Michael MurphyJuly 14, 2015
Consumer InsightsFoodNews Consumer Insights in Motion It’s hard to remember a world without cell phones and tablets. These days we rely…Michael MurphyMarch 6, 2015
Brand StrategyFoodNews Immersion as Impetus for Innovation When a client comes to BrandIQ with a business question about their brand, product or…Michael MurphyNovember 11, 2014
Brand StrategyCompany GrowthNews Betting On Bigger Automotive Futures I love spontaneous experiments. Last week, I bet a few of my friends they couldn’t…Michael MurphyJune 10, 2012
Brand StrategyCompany GrowthNews Cultural Openness and Millennials There is a new trend that blends cultural diversity in American culture. The medium is…Michael MurphyApril 12, 2012
Brand StrategyCompany GrowthFoodNews Menu Trends Here to Stay If you are on top of trends that drive restaurant business like we are at…Michael MurphyApril 19, 2011