BrandIQ Uses Collective Impact To Solve Social Problems

The Challenge

Nearly 1.4 million nonprofits try to invent independent solutions and initiatives to eradicate social problems. However, no single organization is responsible for any major social problem, nor can any single organization cure it.

Isolated initiatives ARE NOT the best way to solve social problems in today’s complex and interdependent world.

Our Approach

  • Large-scale social change requires broad cross-sector coordination.
  • Collective Impact is a successful model for systems change, moving diverse stakeholder groups from talk to action. Collective Impact Initiatives are long-term commitments by a group of important entities from different sectors, united together by a common agenda to solve a specific social problem. Their actions are supported by a shared measurement system, mutually reinforcing activities, ongoing communication, and an independent backbone organization.
  • Shifting from isolated impact to collective impact is not merely a matter of encouraging more collaboration or public-private partnerships. It requires a systemic approach to social impact that focuses on the relationships between organizations and the structured work progress towards shared objectives.
  • BrandIQ serves as both the independent backbone organization and the facilitator of the Collective Impact process: gaining commitment from a group of important entities from different sectors and focusing them on a common agenda to solve a specific social problem.

More about Collective Impact: Stanford Social Innovation Review

Nirav Kaneriya