Creating A Collective Impact Non-Profit

Lift to Rise is a non-profit focused on identified measurable performance indicators. The leading KPI is HOUSING STABILITY in the Coachella Valley.

The Challenge

Launch Lift to Rise as a credible and impactful non-profit, tackling California based social issues.

Our Approach

  • BrandIQ identified the target market, viable stakeholders, and the donors that matter most. Through a series of convenings and community-based listening groups, we developed a brand strategy, positioning, brand identity, and the name and logo for Lift to Rise

The Outcome

  • BrandIQ uncovered the aspirations, needs, and hidden motivations of the most marginalized, diverse residents in the Coachella Valley. Ultimately, Lift to Rise has positioned themselves with a meaningfully polished presence on top of a fully optimized engagement strategy for communities and stakeholders. Lift to Rise is implementing the plan to build 10,000 units of affordable housing in the Coachella Valley by 2028.
  • Given our work, BrandIQ’s CCO – Chris Kennen was asked to serve on their Board of Directors.

More on Lift to Rise

Nirav Kaneriya