Innovation for bolder
flavors and better quality

Helping one of the most highly differentiated QSR brands take
their menu to the next level.

The Challenge

Using consumer insights, BrandIQ helped this family favorite bring in new guests and expand beyond its core dayparts.

Our Approach

  • Opportunity Assessment to uncover current trends and menu shortcomings
  • Menu Strategy Workshop helped the brand’s leadership team understand current and future menu capabilities and objectives
  • Qualitative Research into the rational and emotional attachments consumers have with the brand and its menu offerings
  • Multiple Team-Wide Ideation Sessions that have resulted in more than 1,000 new menu ideas so far
  • Food and Trends Immersion guided key brand stakeholders into an exploratory state, enabling them to experience new flavors, forms, variations, and food interactions across chicken, hot dogs, baked items, and frozen beverages
  • New Menu Platform Development based on consumer insights, current and future partner capabilities, and emerging trends

The Outcome

  • Helped develop a menu strategy to drive innovation among key category pillars, while maintaining consistency around the brand
  • 1,000+ new ideas generated…and counting
  • Partnered in generating menu items that have filled the QSR’s product pipeline for years to come
  • 7.3% same-store sales growth for fiscal 2019. We can’t take all the credit, but we’re willing to share!

Kind words from
our clients

“You are our only partner that can deliver a comprehensive approach from culinary to brand. Thank you for helping us deliver these game changing platforms.”

VP Culinary